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Pulse

A data dashboard for a B2B SaaS product that lets every role grasp its key metrics at a glance.

Client
B2B SaaS startup
Year
2024
Scope
Product strategy · UI/UX design · Design system · Front-end development
Stack
React, TypeScript, D3.js, Design System
3×Faster report lookups
120+Design system components
−45%Related support requests

Challenge

The product was feature-complete, but its data was spread across dozens of pages. Customers needed help from support just to find the numbers they were looking for — and renewal rates suffered for it.

Approach

  • Through user interviews, we redefined the metrics each role actually cares about and rebuilt the information architecture around them.
  • We created a complete design system and charting guidelines, so the product team can add new features consistently.
  • Working with the client’s engineering team, we replaced the old interface step by step to keep the risk of the redesign low.

Results

With the new dashboard, customers handle most lookups on their own — and thanks to the design system, the product team now ships noticeably faster.